AUDIOBOOKS DO IT BETTER
Audiobooks do it better.
Audible needed a way to show young urban professionals who don’t actively read that their service can fit into their busy lifestyle. So we showed them what Audible does better than conventional books because
audiobooks aren’t books – they’re a hands free-path to self improvement.
One of Audible's best features is the access you have to really weird stories that nobody has to know you're listening to. These TSA's offer guests an excerpt and free download to some of their weirdest, most niche titles.
To highlight the mobility of the Audible lifestyle and how it improves a morning commute, subway cars in select major cities were transformed into mobile libraries with each seat turned into it's own personal listening station.