We partnered with Selfridges & Co to create a bespoke font and social campaign for their online activation #creativityisnotcancelled.
We created a bespoke font that represents the idea of togetherness. The font has been created to showcase how we are all made from one but each have individual quirks. The design began by creating a base font, which was then adapted to showcase different designs motifs and characteristic within each of the letters in the word “together”. These small design motifs represent all people and their wonderful differences. The idea being even that we may all speak different languages or come from different places we are all the equal, we are all human and we are all in this together.
The font was used as a base to create a full gif sticker pack that has been used across social media in support of the campaign.
