From the moment we are old enough to be aware of advertisements, we’re bombarded with messages about how dairy is an essential part of a healthy diet.
Want to grow up and have strong bones? Better drink your milk!
Want to be like your favorite celebrities and athletes? Again, the answer is milk.
do you really know The secrets behind DAiries?
Milk production takes place all around the world. Global demand for dairy continues to increase in large part due to population growth, rising incomes, urbanization and westernization of diets in countries such as China and India. With this increasing demand for dairy, there is growing pressure on natural resources, including freshwater and soil.
Dairy production has a considerable effect on climate change due to emissions of greenhouse gases such as methane, nitrous oxide, and carbon dioxide.Millions of farmers worldwide tend approximately 270 million dairy cows to produce milk. Milk production impacts the environment in various ways, and the scale of these impacts depends on the practices of the dairy farmers and feed growers.
Dairy cows and their manure produce greenhouse gas emissions which contribute to climate change. Poor handling of manure and fertilizers can degrade local water resources. And unsustainable dairy farming and feed production can lead to the loss of ecologically important areas, such as prairies, wetlands, and forests.
Do You Really Need Dairy?
Considering the high cost that the dairy industry has on precious water resources and greenhouse gas emissions, suddenly that bowl of ice cream might not seem so cool.
Visual & audio elements
flowing / milk / dairy / cowbell / moaning / pollution / cruel / media / waste
Snippets of the video
Concept trailer for the art exhibition "Milky Slay" of Taiwan Tech Design Week 2020
visual & audio design by Jack Lee