"Word's eye" is the annual event and meeting of Slovenian youth writers, which takes place in Murska Sobota, where they are also awarded the prize for the best youth literary work on a national level. The posters are a literal visual representation of the word's eye, which takes a look at best youth literature works of the current year. This is shown through the eye animation on social networks, while the poster series gains it's dynamic with the different layout of the eye and it's gaze. We also made a lenticular print, where the eye follows the viewer in physical world.