Diversity to Icon
Existing in the society is complicated and full of layers, like how American called that sweet fat and frozen cream as ice-cream while Italian called them gelato. We share different culture and we know it.
But sometime we accidentally ignore these fact and missed many things.. This side project is more like a routine of keeping whats going on around us. To see the overall picture, to learned the beauty in the period of time, to get deeper in the details, to appreciate each identities, to express the paradox circumstance, or even to record what we’ve experience together.
HUMAN MADE (Modern Art)
Since we are a civilization clan, we create and design things all the time from everyday object to conceptual art. We consider our product as Art when we put some value in it, but sometimes its too much that ourself, as a human, can barely reached. We’ve learned that the art without an appreciation is a waste of beauty, so we tried to transform their over statement into a more accessible piece of collections where any human can keep.
Design Director
Nattapol Rojjanarattanangkool
Designer
Near-Jitpanu Thaiprasert
©2017. Means Studio
