This was the main version, the closest one with the original version from global. On this version, we portray the most common oil usage in Indonesia; Pijat (Massage) and how it can ruin your dating moment.
This was the second version, highlighting the very known oil usage in Indonesia; Gorengan (Fried food) and how it can ruin your important moment at work.
This third version still portraying Pijat (Massage) as the oil usage, but we show it in a different way.
Last version of this series is putting the Montir (Mechanic) as the oil usage that can ruin your special moment.
Well, this project was so fun. I even still laughing all over again whenever I watched this ads series.
This project came from a global campaign who went viral globally, including in Indonesia. Then the clients wanted to extend the hype and make the oil usage more relevant for Indonesian target audience.
So, we did a quick research about most common oil usage in Indonesia and most moment that posible to happen amongst the target audience. And we nailed it!
