Indy Theme Park: Detail Design
Rachel Carter
April 17, 2020
Store Theme and Store
This store is the gift shop for the mountain safari attraction. Guests will be directed into it after exiting the attraction. They may also enter (and exit) through the main entrance on the other side. The shop is modeled after a small wooden cabin that a local transformed into a shop when more tourists started appearing. The outside of the store is rustic and worn looking with hand painted signs for entrance and shop hours. In a pen (outside of guests reach) are several chickens owned by the shop owner. A sign states that fresh eggs are for sale if the lazy chickens ever bothered to lay eggs. Also surrounding the cabin shop is an old, rusty safari jeep, mountain climbing equipment, and a half carved wood statue with a chainsaw and carving equipment sitting around it. It’s clear that the shop owner has several hobbies outside of owning the store but isn’t very devoted to one in particular.
Inside the shop, most of the shelves are made from wooden beams that bow in the middle from the weight of the items. A crack in the ceiling is dripping water, caught by a metal bucket on the floor. In addition to items being sold, the walls and ceiling are lined with camping, hiking, and climbing equipment. While the structure itself is sound and well built, the entire thing looks old and worn. Everything is bending or warped from age and over use and the floor is dulled from visitors constantly walking around. An animatronic chicken sits above the checkout counter, clucking at guests as they walk past. The windows have curtains on them and an old, dusty couch sits in one corner with a sign that reads stay off. The building is halfway between a home and a store, and guests are able to see part of a lofted bedroom that the shop owner sleeps in.
Merchandise and Products Sold
Moderate and Lower Priced Items - Toy safari car modeled after ride vehicle with less rows of seating, remote controlled safari car, plastic animal figures (same size as safari car) to play with together, plush animals seen on safari (eagle, mountain lion, wolf, etc), Adopt-an-Animal (“adopt” a wild animal by donated to real wildlife reserve), Books - education, pop-up, stories about the animals on the reserve, stories about the rangers, safari outfits for children, safari hats, postcards, ride photos, natural honey, soap, buffalo jerky, old fashion candy
Higher Priced Items - carved walking sticks, wildlife paintings, child sized jeep that can be ridden in and driven, life size or large scale animal carvings, statues, and plush toys
Product Concept Art - stuffed mountain lion
This toy could also be purchased with an "adopt a mountain lion" option in which a donation is made to protect wild mountain lions. Children would have the option of naming the lion upon checkout and thus naming the wild mountain lion they are "adopting".
Color Board
Mood Boards and Inspiration
