user's avatar
CANYON BEER - Product Concept
Canyon Beer is a product design concept for adventure beers. The idea is adventure, nature, and being outside. I chose the bright and muted colors to accentuate the natural colors of the outdoors. The slogan “Every Sip is an Adventure” points to the idea that this beer needs to be enjoyed and savored. The name “Canyon” comes from the Grand Canyon and Canyon Lands. Both of these beautiful places are the epitome of large scale outdoor adventures.  
 
This includes package and poster design.
Canyon Beer is a concept design that I created during quarantine. I started by creating the Grand Canyon design and later revisited the project to expand the line. Shown in the project is the Grand Canyon, Arches, and Smokey Mountain National park designs. The ideal use of branding would be for local towns around the areas of National Parks. Each design was illustrated by me and holds the tagline “every sip is an adventure”. The packaging also works as merchandise which is featured. This project exceeded my expectations for how the finished project would present itself.
CANYON BEER - Product Concept
0
18
0
Published:

CANYON BEER - Product Concept

0
18
0
Published:

Creative Fields