I worked with American Family's DreamBank to create ever-changing exhibits around various themes and topics that are centered around the idea of dream pursuit. BHDP designers brainstorm with DreamBank curators to generate content that comes to life in interactive activities and content. From gratitude, to the power of play, to positive thinking, each exhibit includes its own identity aesthetic to keep guests coming back again and again to engage with new content.

Every exhibit includes custom-designed fixtures, print collateral, installations, activities, branded giveaways, etc. Some essential pieces of each exhibit include a journal, community wall, and social media photo booth. BHDP’s experiential design team oversees everything including concept, content development, copy writing, and production and installation. The goal of each exhibit is to take abstract concepts such as dream pursuit and bring them to life in fun and inventive ways that engage with audiences of all ages.