SAI (Smart Actionable Insights) is a cloud computing IT company in Colorado. They needed a re-branding and a provisional webpage to represent themselves.
For the logo, a combination of Memphis bold, and Helvetica light is used, giving it a clean and modern look, that represents cutting edge technology. Memphis light is also used on the stationary pieces.
A combination of blue and lime green is used to maintain a balance that looks clean, and that stands out at the same time, and a gradient between both colors is used as well on the stationary and web elements.
A ones and zeros pattern in an abstract way using circles and rectangles is used as a visual element to represent the binary code that is part of the companies occupation.
A business card design was done to define the look and feel of the rest of the stationary pieces and the webpage.
Stationary set with all of the visual elements used consistently.
A provisional Website to advertise and represent themselves was designed using the visual elements making a complete and consistent design project.
A responsive web design is necessary to make it fit on whatever the size of the screen is used to view it from.
