The idea of sharing a message, nowadays has became essential. In which direction are we going? How is pollution changing the world we live in?
Fresh air is a project born with the aim and the objective to make people underatand how the air around them really is. In order to effect change in their daily behaviour.So that can make a difference by being informed about the quality of air 24/7.
How is the air that you are breathing? What can you do to change it?
In Milan every district is different, it is a modern and innovative city but the green areas are relatively small and the level of pollution is high. Our goal is to involve citizens to give their best challenging them to change.
The project has been designed in order to be applied not just in Milan but in every city around the world. Changing its skyline in order to reflect the identity of each city.
