Memefest Entry 2013 / Fair Trade Campaign
Bitter Truth reveals the hidden facts regarding the unfair trade industry associated with cocoa producers in the developing world. Consumers are often not willing to pay higher prices associated with fair trade due to their lack of understanding. This campaign targets this concern and informs consumers what fair trade is. Consumers have power and what we choose to buy shapes the world that we live in which can change someone’s life for the better.