Explainer Video Series for Nesta
By Why Studio
1. Collective Intelligence - Animal: Bee
We chose bees to represent Collective Intelligence because of the natural association with the 'hive mind' and the inherent way in which they work together.
2. Big Data - Animal: Bear
Bears provided us with a perfect visual for Big Data because of they way they interact with their environments, leaving traces of themselves to track.
3: AI and Machine Learning - Animal: Parrot
For AI and Machine Learning, parrots were an obvious choice. Many people think that parrots only mimic what they hear, but they actually have the ability to recognise and learn patterns.
4. 4th Industrial Revolution - Animal: Beaver
Beavers' natural industrial nature allowed us to show our world's changing landscapes as a result of technology, and what this means for our future.
