• Bunch has designed a new but traditional looking identity for Willow Tree, London’s leading business consultancy.
     
    Bunch worked in close collaboration with typographer Spencer Charles to develop a bespoke WT monogram, which was executed as a mix of embosses, carved in seals and simulated watermarks – achieved with an oil-based ink – across purple cloth, black leather, slightly structured Fedrigoni Sirio Color stock and handmade coffee pottery, the solution embraces a crafted sensibility alongside a more contemporary use of space and type. 
     
    The mark functions well as a distinctive, well illustrated and uniting element that appropriately utilises the traditional crafted origins of the monogram to convey a more personal and individualised business practice.
     
     
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    Stippling
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    Stationery
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    Website
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    Notebook
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    Brand Presentation
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    Coffee Pottery
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    Photo Library by Clinton Yap & Denis Kovac