An Illustration made for "the Norwegian mayonnaise". The brief was to "make a summer illustration with Mills" - potentially to be painted on a quite visible wall in Oslo, Grünerløkka (Løkka). 

I wanted to capture the "soul of Løkka" by showing the shared joy of a nice day in its many green parks. Which is also a great invitation for a meal with Mills Mayonnaise!

I got 2nd place in the competition, whereas they withdrew the brief - no winners. So sad. 

A mock-up to visualize concept. 

The text says; "Squeeze to someone you love" 

It probably sounds better in Norwegian, as when "hug" and "squeeze" are both referred to as "klem".