Gramercy Tech: Identity for a creative experimental tech agency
“Anything is possible”
The Mission:
My mission for this project was to create a complete brand identity that reflected experimental digital agency and its (very) unique company culture.
Role:
Branding, Art Direction, Design, Animation, Photography
The Outcome:
I created the entire company’s identity from the ground up, including stationery, digital signage, and creating a set of core values, a mission statement, and most importantly a new logo that belongs in this decade.
The Impact:
As a result, we were able to identify a “true” target audience which created new avenues for business, a way to communicate across our social channels, and was the catalyst for the new R&D division called Labs.
