Elemint is a Brand for Fresh Mints and chewing gums created for the international market, Producing in Europe (Germany and Spain) and focusing mainly on distributing in China.
Our initial concept plays with the name in English, denoting foreign production and aims to present a product made with the highest standards. Friendly, fresh and modern, should be differentiated from other brands in the category, through innovative design and successful branding.
The logo is in harmony with the packaging following round shapes, describes the product showing with multiple colors the multiple flavors, overall express a friendly, fresh, young and dynamic brand.
The Initial designs included a different tin shape.
The first final design included more flavors to test reaction of consumers, some flavors were not commercialized and some designs were changed after the initial market feedback.
3D mock-ups of the initial collection & Brand Collection Printed Advertisement
Colorful Business card following the logo colors were also created, representing the friendly and fresh approach of the company
Tin Cutting Shapes designs adaptation
The Logo & Packaging design is unusual in the domestic market, which sets us apart and stands out from the competition, a perfect choice for people who don’t want to have the common products.
Packaging design: Flavor Box, 12 units