Logo Design | Stationary | Leave Behind Piece
My goal was to design a cohesive branding package reflective of the modern, minimalist, whimsical style of Ariana Rae Designs. I relied on many elements and principles of design, such as lines, shapes, color, space, balance, and unity to create a professional branding suite. The memorable leave-behind piece I created for Ariana Rae Designs encompasses the brand's unique business card and a personalized USB. The business card is designed as a laptop with the core information presented in lines of code, meant to resemble the developer console in Chrome. The letterhead supplements the brand's business card and leave-behind piece, where the typography, colors, and incorporation of the logo establish a cohesive branding suite.
