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Netease AI / 网易人工智能


项目背景:
 网易人工智能事业部主打以人工智能技术服务对内、对外客户的部门。用户人群对内是网易体系下的其他业务及产品(游戏、音乐、电商、翻译、邮箱)。对外是2C:20-40岁有良好教育,对人工智能产品感兴趣的用户人群,还有2B:各行业领先,并致力于人工智能来优化他们现有产品的企业。品牌个性有创造力、自由、有人味、智能、自我驱动、年轻有活力。 

解决方案:
 重点体现关键词:  对话、聚焦、代码括号(科技) 主要围绕上面的关键词来处理“AI”,AI两个字母形处理为括号,意指程序员的代码括号,代表科学的规则体系,象征着网易AI智能服务网易体系,且给予网易强大优质的内容生态系统。品牌的后期延展也是主要围绕着代码括号来延伸,整体应用比较灵活、多变、自由、智能,具有活力。

Project Background:
NetEase’s artificial intelligence division focuses on serving internal and external customers with artificial intelligence technology. The user population is other businesses and products under the NetEase system (games, music, e-commerce, translation, email). Externally, it is 2C: 20-40 years old with good education, user groups interested in artificial intelligence products, and 2B: companies that are leading in various industries and are committed to artificial intelligence to optimize their existing products. The brand personality is creative, free, humane, intelligent, self-driven, young and energetic. To
solution:
Emphasis on keywords: Dialogue, focus, code brackets (technology) Mainly focus on the above keywords to deal with "AI", the two letters of AI are treated as brackets, meaning the code brackets of the programmer, representing the scientific rule system, symbolizing With NetEase AI intelligent service NetEase system, and give NetEase a powerful and high-quality content ecosystem. The later extension of the brand is also mainly extended around the code brackets. The overall application is more flexible, changeable, free, intelligent, and dynamic.


NETEASE AI
Branding 

Client_Netease AI
Designed by Netease AI Design Group
Time_2018


Netease AI / 网易人工智能
Published:

Netease AI / 网易人工智能

设计灵感来源于程序员的代码括号,代表科学的规则体系,象征着网易AI智能服务网易体系,且给予网易强大优质的内容生态系统。品牌的后期延展也是主要围绕着代码括号来延伸,整体应用比较灵活、多变、自由、智能,具有活力。

Published:

Creative Fields