B a k e d B i t e s p a c k a g i n g
Classic cookies for the true connoisseurs. Tea is served, sir
Partner-in-charge & Creative Director Lisa Rath | Design Development & Production Avantika Agarwal
Haldiram’s enjoys a dominant position in packaged traditional savouries in North India. But cookies don’t naturally fit into its repertoire. The challenge was to use packaging to bring the brand and product territories closer, and win consumers to accept the shift.
read more about this project at www.icdindia.com
