The Long Night of Museums (or the Night of Museums) is a cultural event in which museums and cultural institutions in an area cooperate to remain open late into the night to introduce themselves to new potential patrons.
In 2016, Taxibeat (today known as Beat) celebrated the night of museums in Peru, enabling passengers to hail a car and visit them using predefined hotspots.
Our concept was to embed the modern way of transportation using Taxibeat, in classic pieces of art. For the activation we created visuals using artwork from The Met that is distributed under the Public Domain.
