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Innovation Factory

Multiple Owners
•
InDesign
Branding
brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design
brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design
Innovation factory - INFACT COFFEE 

Effective coffee: A creative hub powered with caffeine

Coffee stimulates the mind, yet most Hanoians associate coffee with downtime: they drink it when they relax, read a book, or hang out with others. Recognizing that a growing group of professionals were in need of a work-friendly space with good coffee, we design an experience specifically tailored for these modern-day workers. Hai&Ikigai has accompanied with Infact Team from consulting on the process of brand naming, storytelling, tone of voice to the design of the identity, packaging, and promotional materials. Innovation Factory, or InFact in short, became the birthplace of a now thriving innovation community.

Year
2019
Client
Innovation Factory

Creative Process 
brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design


brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design

Brand Positioning





Customer Profiles

brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design
Visual Identity
brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design
brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design
brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design
brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design
brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design
brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design
brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design
brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design
brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design
brand identity brand strategy branding cafe coffeebranding coffeepackaging factory innovation Packaging strategic design
Innovation Factory
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