Pediabest Kids Supplements by Deeez.co

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PEDIABEST KIDS SUPPLEMENTS BY DEEEZ.CO

Pedorifamp Co., Portugal

Winner of bronze award at @pentawards 2020

Pediabest is a leading child’s healthcare brand base in Lisbon. It produces a range of supplements specifically aimed at children.
Pediabest recognizes that for parents today it can be a challenge for children to eat a healthy and balanced diet, which is why the range features a whole host of different combinations of essential vitamins and minerals to help support the natural growth and development of the child at every stage – from one month to their teenage years.

CREDITS:

CLIENT: http://www.pedorifamp.com

BRAND: https://www.pediabest.com

COUNTRY: Lisboa, Portugal

SERVICES: Packaging Design, Branding, Website, Illustration and Visual Identity

ART DIRECTOR: Seyyed Mostafa Seyyed Ebrahimi

CREATIVE DIRECTOR: Yekta Jebelli

ILLUSTRATOR: Yekta Jebelli

DESIGNERS: Yekta Jebelli, Seyyed Mostafa Seyyed Ebrahimi

WWW.DEEEZ .CO

PROBLEM DESCRIPTION:

Resistance to taking medication is a common trait among many children. The old methods of our mothers saying things like, “Let me see your teeth,” “Open your mouth! The plane is coming!” or “Say, ‘ahhh’”, are fun games for kids and make taking medicine easier. It’s not always successful, though. And combining medicine with other food is not recommended by doctors.

SOLUTION:

One of the best and most effective ways to entertain children is to tell stories using animals as characters. This can help mothers easily feed and give medicine to their children. The original idea behind the design of Pediabest was inspired by flipbooks and children’s LIFT-THE-FLAP books to create a sense of curiosity and familiarity in the child and make them interested in the contents. In addition to the structure of the packaging and the visual elements on it, it helps mothers tell a story and entertain their child by showing them the pictures.

A collection of animal characters that have distinctive features (like a bear known for sleeping in the winter or a giraffe known for its height), in accordance with the drug indication, is imaged in two frames. On the first frame of the packaging (closed box), the animal character eagerly awaits the drops or syrup with its mouth open. In the second frame (open box), we see the effect of this medicine on the animal. For example, with the appetite medicine, the crocodile becomes fatter after taking the drops. The bear falls asleep after taking sleep medication. Or the deer’s horns grow after taking the Vitamin D drops.
The packaging plays the role of a narrator in a storybook or animation to tell a fun story. This creates a sense of eagerness and curiosity in the child and entertains them while taking the medicine.

IDEA PATH:

We had the opportunity to spend a month with a little 4-year-old Surin who lives in Zürich, and that was the most important part of coming up with the preliminary idea for Pediabest. Surin’s mother always gave him medicine while he was immersed in cartoons or Lift-the-flap books. These types of books not only reinforce children’s imagination, but they also allow the child to participate while reading. Surin would eagerly flip the pages, find each picture that was hidden behind another, and tell us a story. It was at this moment that we thought that a child can have a similar experience to reading a book and playing during an unpleasant time like taking medicine (even if it tastes good).

The brand is developed by animal characters. Pediabest characters have the potential for making stories or designing other parts of the project. For instance, we illustrated kid's ordinary life besides animals in their product catalog or on their website to differentiate their brands and achieve a first call advantage with consumers.