Just beauty. Just TRIXY
TRIXY is a brushes, cosmetics and accessories brand, with which any girl
can do herself the perfect make-up. Party or business meeting? The entire
arsenal of beauty is already in the make-up bag. We have developed a brand
platform, name and identity for the new representative of cosmetic products.
Naming and Rhetoric.
TRIXY BEAUTY
The name includes a fantasy and playful word, and also refers to the beauty industry.
The slogan BIG CITY TRICKS complements the name and reveals the brand’s
metaphor - celebrity in a big city. The tricks of a modern girl in a big city are always
to be on top, to look worthy, to be able to emphasize the best.
TRIXY BEAUTY - the perfect make-up at home.
Identity.
TRIXY brushes and accessories combine convenience, simplicity in use, unlimited
possibilities of make-up and photogenic. The objective of the product is to maintain
premium quality and affordable cost. TRIXY harmoniously combines these two features
to be closer to the girls. We reflected that in the visual image - the logo, colors, signature
elements and packaging materials. The logo combines a strict font, sharp accurate
shapes and straight lines. The noble and deep color palette with neat accents also
refers to the premium brands. Delicate and feminine images of flowers complement
visual communication and inspire new discoveries.
TRIXY’s character.
The heroine of TRIXY stories is stylish, brave, inspiring, loves to try
on different looks, to experiment and to be the center of attention.
TRIXY brushes and accessories are ready to help and become
the key figures of her make-up bag.
