Maarika Karm's profile

Y-3 HOKORI

Apparel
Y-3 FW2019 HOKORI
During my internship in adidas Statement collaborations team I got an opportunity to dream and sketch for Y-3 as a side project.
I am really thankful for Aurelien Longo for initiating it and Geoffroy Meyer for tutoring and believing in me as well as Stephanie Saris for a great collaboration.



creative direction : Geoffroy Meyer
development : Kira Kasprzak and Oury Hermes
product manager : Sara Braun

2018
This was the first time I worked on something that would be made in a factory and I decided that as I feel more comfortable with making stuff rather than sketching, the process for Hokori started with one photoshop render and from there it was straight hands-on.
For the first thing I decided to make a prototype based on my sketch which was a good starting point to elevate the design and figure out detailing. Making stuff is good in many ways: your design can change during the process or you get inspired by materials laying around. I started with leather cage upper inspired by old basketball shoes, but when I saw this translucent neoprene material in the makerlab I decided to play with layering and transparency.
Billie Eilish wearing Y-3 Hokori on Vogue Australia July 2019 cover interview.
Images by Jesse Lizotte. /Vogue

Feeling extremely proud and humbled. 
Y-3 HOKORI
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Y-3 HOKORI

New silhouette for Y-3 fall-winter 2019 collection: Y-3 Hokori

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Creative Fields