AbCon Construction Identity
Based out of Media, PA, owner Thomas Aloia ordered a refresh of his construction business' identity, including a new logo and letter package.
Being a construction business, an image of strength, reliability and clean professionalism was needed. A calming blue was combined with a strong grey and applied to a simplified customized type to create a bold logo out with a clean, modern look. The logo-type "A" was further used as the logo icon for even simpler applications, such as helmets and t-shirts.
A strong use of the colour and a vertical alignment gives the business cards a distinctive look. The vertical alignment also allows for the logo to be prominently exhibited without reducing legibility.
The letter package syncs well with the new identity and provide a clean, professional look.