Objective of the redesign of the website was to make it appear friendlier, more engaging and accessible for broader audience. Beside that it is supposed to hold variety of content, since it serves the alliance of the Federal Government, social partners, religious communities and the media, as well as the German Cultural Council.
We started by creating the wireframes and sitemap. We used brighter colors and developed concept for photographic material and applied playful components from logo and keyvisual throughout the whole website. In some cases we created animations to further engage the visitors of the website.