Shurie Jenai Logos
Shurie asked me for a logo that reflected her style. She wears a lot of dark colors and is usually sporting some sort of pseudo-religious symbol. This was my jumping-off point and inspiration for the basic style of her logo.
Penrose Objects remind me of religious symbols. They're iconic, memorable, and they represent an imaginative perspective. I decided to combine the geometric, yet impossible, Penrose objects with the psedu-religious style.
I used 45º and 90º lines to create a shape that folds into itself. The perpendicular endings and central rhombi force a confusing perspective that make a shape that seems impossible to achieve on three-dimensional plane.
I then removed as much of the shape as I could, while maintaining an impossible S using the negative space above and below the shape. The result is the unique star-shape on the right.
The divergence of texture styles represents Shurie's multifaceted specialities.
 
On the left, oblique shapes interrupt lines, representing the capture of light and environment through photography.
 
The right iteration represents a stylistic organization and order.
Shurie Jenai Logos
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Shurie Jenai Logos

This set of logos was created for a friend of mine who is both a photographer and a cosmetologist.
27
1,195
2
Published:

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