MEIKING ‘Brave’ Lipstick
As a Chinese make-up brand that conveys the idea of ‘Rejuvenation of Oriental Women's Spirit’ to consumers, MEIKING responded fast and presented its limited-edition ‘Brave’ to cheer Chinese women up in the current coronavirus pandemic.
We believe that, under the theme ‘Brave’, the verse ‘in me the tiger sniffs the rose’ provides a vivid interpretation of ‘women’s bravery’ that is full of oriental wisdom. Therefore, the limited edition applies ‘tiger’ and ‘rose’ as the visual identity, which is artfully integrated into the packaging to bring surprise to user experience. As the case opened, a little tiger that symbolizes ‘Brave’ is unveiled, and it immediately leads to the exquisite rose pattern embossed on the lipstick bullet. An ‘Oriental Spirit Seal’ is also created, harmonizing with the brand's icon, as the ideological concept of our lipsticks.