Marketing Campaign 360:
My Little Pony by María Escoté
In order to promote the brand "My little Pony", Hasbro Spain carried out a collaboration campaign with the fashion designer María Escoté. The concept was based on creating a collection inspired by their characters. This collection would premiere at the Mercedes Benz Fashion-Week, and throughout the process several promotional actions were carried out to increase its impact.
It had a great impact in the media (television, digital press and social networks.) My Little Pony by María Escoté collection was very successful among national celebrities.
