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THE KOOKS FISHING - Logo Design
THE KOOKS 
LOGO DESIGN
This was my first job i was referred to where i was asked to fix a poor logo design with-in 2 weeks but i ended up working together with the client re-inventing the logo so they could be fully happy with the result, that it represents their brand and needs, and most of all, be proud to represent their brand. 

The final product is below with the working results after. 

One day before the deadline, i was thrown a curveball, they had to change their name for legal purposes. I created a set of final variants that was set-up in a filing system so he could choose and access the final one after he discussed with his team which one they wanted as i was leaving the country that night and would not be contactable.
FINAL RESULTS
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The process involved me setting 2 deadlines a week where i would send a concept package and they would say which one they like in reference to number and communicate combinations like 'I want the wheel on 1.3 and the typeface of 2.1'

The original logo is below in which i was tasked to fix and the concepts follow the evolution of the logo concept.
WHAT I WAS TOLD TO IMPROVE
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The Development of the logo
The initial ideation batch that was sent off for review
(This is when we decided to re-design the logo)
The second refined Ideation batch before completion 
THE KOOKS FISHING - Logo Design
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THE KOOKS FISHING - Logo Design

A logo design made for The Kooks Fishing Company
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Published: