Concept Dairy offer commodity trading consultancy services specifically to dairy farmers and cooperatives in the UK. A relatively new service available to dairy producers, Concept Dairy aim to disrupt the established industry and thus needed a brand that was fun, approachable and professional, but and not too intrusive.

The Concept Dairy cow is realistic looking however it has a very subtle upturned mouth to make it appear as though it is smiling. The glasses on the cow are separated from inside the frames to make the eyes pop out. With its head at a tilt, this yet-to-be-named cow looks both inquisitive and gleeful.