Gift Ideas For New Yorkers
Outdoor poster, print, web and postcard campaign for Tekserve
(New York's oldest and friendliest Apple specialist)
Intent: To help the customer and to drive sales during the holiday season. "Want to give gifts but never know what to get?" That was the question that sparked the campaign. "Why go to Tekserve as opposed to the Apple Store" was the next.

Media: The campaign ran from mid November through to the end of December. The poster campaign ran the full length of 23rd Street, in bus shelters, phone kiosks, a newsstand and all six subway and train stations.