We wanted to create a logo that shows both, a clear and neutral look and visual barbed hooks. This was achieved by making the brand name a bit harder to read – first of all by mixing upper and lower case letters and especially by connecting the lower case a with the upper case E to a ligature. Additionally we used a V instead of a U, like it's typically be seen on latin scription tablets. The adjustment of the lower case letters' thickness was a quite important task.
The Skarabaevs bug itself was created just as minimalistic as possible, whilst keeping the characteristic shape of the animal at the same time.