CLIENT: «Skarabævs» is a pr agency, focused on b2b. Specialized in editorials and the development of complete marketing concepts for industry customers.
JOB: identity and corporate website
We wanted to create a logo that shows both, a clear and neutral look and visual barbed hooks. This was achieved by making the brand name a bit harder to read – first of all by mixing upper and lower case letters and especially by connecting the lower case a with the upper case E to a ligature. Additionally we used a V instead of a U, like it's typically be seen on latin scription tablets. The adjustment of the lower case letters' thickness was a quite important task.
The Skarabaevs bug itself was created just as minimalistic as possible, whilst keeping the characteristic shape of the animal at the same time.
We chose jet black as the only corporate color for the whole identity and combined it with a cosistent blockstripe-design. Honestly, we wanted to show a certain kind of self assurance by designing the identity seemingly as reduced as possible. That’s restrained, but it’s loud anyway.
The print brochure presents a services overview – the included cd contains an interactive movie, delivering deeper visual insight into the company's portfolio.
The blockstripes play an important role in the website's animation. The user experience is a bit like watching an animated interactive movie.
The team wears poloshirts and caps on events.