Developing a new brand identity for Lavender Cosmetics and Perfumes – Built on the brand's values; Friendly, Personal, Luxurious and Professional.
For a business that has changed its visual identity three times in ten years, it is about the time to settle and build a strong identity that translates the brand experience. With such an immature market as the Iraqi, it is always a massive step for a brand to step up and create its own fully developed identity that is derived from the core values they operate with and reflects the mentality of the brand. Claiming the No.1 position is easy while acting by that, and being coherent and consistent in touchpoint with customers every day is a life-time journey that starts with a visual system
Brand Identity, Print Design
THE ViSUAL INTERPRETATION
Translating the brand's values while putting in mind the diverse target audience is tricky. The key element of the identity is the lavender flower as it represents the sole of the brand and makes all communications related and reliable. The use of a simple line illustration is mainly to reflect the modernism the brand is offering through all the experiences provided to its customers. Our challenge was to reflect the unique experience of the brand and the luxurious part of it while providing multiple tools to diversify our communication language.