VODAFONE INTERNET EDEN
BACKGROUND:
Ambient on-site presence aligned with the TVC campaign of DDB HSDPA.
MESSAGE:
Vodafone Internet is not about bytes, ones and zeros, not about http://l,
but experiences
Experiences maximized à Internet Eden
INNOVATION:
Vodafone Internet Eden offline appearance with interactive games
iPod tree >> A giant tree, with iPod leaflets
Free Wi-fi Zone
Scenery >> the scenes of the movie Garden of Eden
("download sedge" = download progress bars moved with fans, waterfall = misting system, etc.)
Refreshment for a nice day - down/uploading straw
Youtube disco
Try and buy promotion
ON AIR:
September 2010
