Every year SKM Best eggs will be donating thousands of eggs through NGO's on World Egg Day. In 2019 October our client wanted to conduct the same egg donating event as like every year and capture the event and post it across social media.
But, what is the use of just donating eggs.
So, we decided to pitch a campaign plan with an objective of creating awareness about eggs and how they are nature's highest quality sources of protein, while donating the eggs.
We came up with a concept 'Hatch a smile'. The client really liked it.
India houses 24% of the world’s malnourished.
3000 children die every day from poor diet- related illnesses.
1 in 3 children are affected. 36% are underweight and
3000 children die every day from poor diet- related illnesses.
1 in 3 children are affected. 36% are underweight and
38% have stunted growth.
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