Primal Essence is a local handcrafted cosmetic brand in Amsterdam. The brand offers a wide range of cosmetic products, such as soap bars for your face, body and hair. All products are handcrafted and made from sustainably harvested plant-derived ingredients.
Problem:
Primal Essence mainly sells their products on local markets in The Netherlands and Belgium. The products are very beloved by the customers and the brand has build solid client base over time. There is not a specific target audience set for the brand, but the products seems to be popular by middle aged women with a middle class income. Although the sales on local markets are good, the brand is missing a lot of opportunities in the online market. On online channels such as Instagram and Facebook the majority of people is younger than the current target audience. At the moment there is no activation from the younger audience towards the brand.
Solotion:
We’ve helped Primal Essence with the creation of a strong brand strategy and visual identity. Our strategy is focussed on the younger audience to grow the online presence of the brand. The product within the visual identity is leading in our design choices. As the soap bars are very colourful and differs, we like to show as much as possible of the product in our packaging solutions. We choose to create a minimalistic design with clear messaging on the sleeve. The subtle pastel colours help to differentiate purposes of the soap bars. All sleeves are printed on sustainable paper and printed co2 neutral.
Primal Essence mainly sells their products on local markets in The Netherlands and Belgium. The products are very beloved by the customers and the brand has build solid client base over time. There is not a specific target audience set for the brand, but the products seems to be popular by middle aged women with a middle class income. Although the sales on local markets are good, the brand is missing a lot of opportunities in the online market. On online channels such as Instagram and Facebook the majority of people is younger than the current target audience. At the moment there is no activation from the younger audience towards the brand.
Solotion:
We’ve helped Primal Essence with the creation of a strong brand strategy and visual identity. Our strategy is focussed on the younger audience to grow the online presence of the brand. The product within the visual identity is leading in our design choices. As the soap bars are very colourful and differs, we like to show as much as possible of the product in our packaging solutions. We choose to create a minimalistic design with clear messaging on the sleeve. The subtle pastel colours help to differentiate purposes of the soap bars. All sleeves are printed on sustainable paper and printed co2 neutral.
