HOT6 THE KING
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energy drink
Hot-six, which means "hot energy that lasts six hours", is an energy drink in a variety of situations where energy is needed. Hot-six with the graphic motif of a six-feather Phoenix launched the new 'Hot-six The King' series in 2020 with upgraded ingredients.
To differentiate it from existing products, the existing phoenix was reinterpreted as Phoenix which is a symbol of 'immortality' and 'resurrection' originated from ancient mythology and expressed in the magnificent graphic as if it reminds of ancient wall paintings. Also, Tactile ink was used on the surface of the can so that different feelings and main graphics are highlighted when the product is touched.
The upgraded components from the previous one are expressed by icon graphics so that consumers can easily recognize them.
