Foot Locker
Pastry
Pastry
Pastry is a Foot Locker exclusive collection design by Vanessa & Angela Simmons, the daughters of Joseph Simmons aka Rev Run, the Dj of the legendary rap formation Run DMC.
The collection expresses the hip-hop street culture associated with the rap scene.
The concept for this campaign was to bring to life the theme of 'Pastry Box of Choclate -A treat for the Sole'
and present the range in an engaging and exciting way. The theme of the range becomes the focus of this concept with the product displayed like desirable chocolates in a Pastry branded box.
The collection expresses the hip-hop street culture associated with the rap scene.
The concept for this campaign was to bring to life the theme of 'Pastry Box of Choclate -A treat for the Sole'
and present the range in an engaging and exciting way. The theme of the range becomes the focus of this concept with the product displayed like desirable chocolates in a Pastry branded box.
