The branding of Valenki creative agency is inspired by the concept of «simplicity» in customer interaction. This is reflected in the original Russian name — Valenki (traditional Russian winter footwear), which is consonant with the name of the company's founder — Valentin, in the company slogan "It' s easy with us", which speaks of openness and the broad soul of any Russian, as well as in agency's identity, being deliberately straightforward and clear.