Covent Garden Soup
Covent Garden Soup is prepared with fresh ingredients and kept chilled, which gives everyone the opportunity to eat from fresh produce. The concept I have introduced to the brand focuses on this selling point of bringing the garden to urban life. 
 
There is an importance within the the project of striking a balance between communicating the premium quality of the brand and the freshness of the soup, while keeping a wholsome, earthy feel.
Covent Garden Soup
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Covent Garden Soup

Covent Garden Soup Re-Brand
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