Being the natural continuation of a logotype with specific elements (simplicity, abstraction, semantics), the identity of the particular practise brings to the fore – with two of its basic concepts – the ability to formulate thought through a system of expression and communication, but also that of man’s mental capacity, of reason.
So science and its documentation go through a purely typographic approach, with applications and materials operating without unnecessary noise. The goal, is the necessary prestige & imprint of specialisation to come through each individual element
of this identity.
Photography by Studio YK.