Project Briefing
When the developers of RioApp came to us for brand identity and web design they told me they were creating a web application to solve a problem for sewer managers. It turned out these managers were losing lots of data because they didn’t have a solid tool to collect, save, share and make visualizations of their data. Their web application did exactly this and needed to communicate theses elements through their brand identity.
Our Approach
After getting an understanding the solution RioApp offers and researching the target audience, we were able to align the values of both parties. Our design needed to communicate stability, trust, the topic of sewer management, and digitization of the old way of working.
