GRUND is my graphic design master thesis project and a new local hungarian streetwear brand concept. The first collection - GRUND X Slam Poetry is a collaboration with the hungarian slammers, I used their poems and lyrics to create the calligraphic designs.
My concept was to create a new platform for the hungarian underground culture, contemporary art and literature. As they are represented on clothes - using the body and the streets as the intermediator - instead of highbrow events, to find a new low brow approach, which might be a better way to get the youth's attention towards art and culture.