Skip To Malou is the culinary brand name for Chef Malou Perez-Nievera, a popular St. Louis-based chef who specializes in Filipino cuisine. She originally started a blog back in 2009 that highlighted recipes from her childhood, which grew into YouTube videos which have since drawn millions of viewers who love watching her fun personality while she cooks amazing food. With the release of a much-anticipated cookbook in November 2019, Malou was preparing to hit the road for a book-signing tour across the U.S., but needed some form of signage to draw in & direct attendees to her locations. She also had a number of TV appearances on local news morning shows, and was hoping to advertise her book via the signage as well.
INTRODUCTION
A streamlined display banner & social media banner were created using elements from Malou's new cookbook.
PAYOFF
A straight-on mockup view of the banner created for Skip To Malou's US book tour and TV appearances.
PAYOFF
A look at the banner design for Skip To Malou's updated Facebook page.
PAYOFF
A picture of Malou and her banner on a TV appearance from a St. Louis morning news show.
