Science History Museum
Rebrand project
I rebranded Philadelphia’s Science History Institute into the Science History Museum. I was inspired by their rich archive of science related imagery and graphics, as well as duotone imagery with layered text. Their archives include diagrams, advertisements, photographs, and portraits dating all the way back to the 1440's.
Since the museum is entirely free, they didn’t quite want the Museum to pay for extraneous or expensive places to advertise. I decided the best way to reach a wide audience around Philadelphia was through public transit. It’s such a relied upon system throughout the city. It felt like a perfect match for the Museum.
