Create a new brand identity for Midtown Cigar, JR's cigar store on New York City's prestigious 5th Ave. Should be fitting of a store with a long history, have a sense of New York City pride, and appeal to affluent out-of-town business travelers. Logo to be formated for use in the bundle wrap packaging of a new line of premium cigars of the same name.

Use a classicly traditional center-aligned logo, in classic red, with embossed gold, and the one-and-only Midtown skyline. Logo is to have an iconic appearance over a trendy look.