LAGO ELEMENTS - VOL. 2
Publication: December 2019
Lago Elements - vol. 2 is a catalogue for the Italian furniture brand, Lago. It was created with the Lago Creative Team to tell the new collections of home products presented at Milan Design Week 2019. It collects different perspectives with a unique voice: an incessant spirit of research on materials, design, graphics and photography.
The cover is bound with a simple paperback, it is characterized by having four processes: a black print, a punching, a white screen printing and a thick print. A play of light and shadow enhances its elegance, maintaining a simple and minimal design.
The cover is bound with a simple paperback, it is characterized by having four processes: a black print, a punching, a white screen printing and a thick print. A play of light and shadow enhances its elegance, maintaining a simple and minimal design.
“The person in the center of everything. This is the way that we understand design. ”- Daniele Lago.
This is the key phrase of Lago design, a simple design that consents people the freedom to live around. The catalogue reflects this idea of simplicity, with an essential layout that allows space for the atmosphere evoked by the images, created through photographies and 3D settings. An incessant research in reproducing environments from everywhere, characterized by: warm and textured materials, large openings and a simple, but at the same time, sophisticated styling. The narrative is divided into 2 macro environments "living area" and "bedroom area", in turn the section guides the observer's experience towards the products that distinguish Lago:
This is the key phrase of Lago design, a simple design that consents people the freedom to live around. The catalogue reflects this idea of simplicity, with an essential layout that allows space for the atmosphere evoked by the images, created through photographies and 3D settings. An incessant research in reproducing environments from everywhere, characterized by: warm and textured materials, large openings and a simple, but at the same time, sophisticated styling. The narrative is divided into 2 macro environments "living area" and "bedroom area", in turn the section guides the observer's experience towards the products that distinguish Lago:
Systemic products that allows space for creativity. A graphic approach in product design.
In Milan Design Week 2019, it has been presented a Lagolinea bookshelf designed by the graphic department. A formal research that starts from the pattern of a fabric, a micro texture becomes a macro graphic reproduced on the wall.
The second part presents: a new bed suspended from a new structure and a headboard with soft shapes, dressers and bedside tables characterized by a single materiality. Interesting, it is the new Home Couture Collection by Lago Xglass, a fabric printed on glass designed by, the well-known Italian company, Bonotto.
Art Direction: Lago Creative Team
Creative Director & Project Coordinator: Antonio Ballan
Graphic Design: Deborah Dalla Palma
Styling: makethatstudio
Digital Rendering: Archè Agency
Print: Grafiche Antiga
