Background
Society deems sexual pleasure as something that revolves around penetration and the penis. It is becoming a male-focused skill due to the media’s portrayal of pornography. Thus, it is the societal indoctrination that female sexual pleasure is something that they are supposed to depend on men, making them secondary when it comes to sexual pleasure.
Problem
Society uses the words sex and intercourse synonymously, relegating clitoral stimulation.
Objective
To empower women that sexual pleasure has benefits in beauty and wellness, internalising it as a part of their self-care.
The Idea
Self-care starts with you and is V(i)tal. This project is all about taking care of yourself first, having bodily agency.
Female sexual pleasure has always been linked to being dependent on men. V(i)tal on the other hand, is about educating and empowering women to prioritise themselves.
DELIVERABLES
POSTERS
WEBSITE
Credits to Dame Products for the images provided.
POP-UP SHOP
Credits to Card Against Humanity Pop up Shop.
V(i)tal KIT
Containing a vibrator, travel pouch, underwear, shirt, socks & scrunchie.
HISTORY OF FEMALE SEXUAL PLEASURE AND WELLNESS CLIP
SOCIAL MEDIA
THIS IS FOR MY FINAL YEAR PROJECT, NOT FOR COMMERCIAL PURPOSES.
THANK YOU.